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MARKETING ARTICLES

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Published: 05/28/2014

An old school marketing tenet says that you have to spend money to make money. Sure, when putting up a new business or expanding an established one, you have to spend on additional capital as well as advertising. But in the current state of economy, you have to think ...

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Published: 05/28/2014

Average Return on Investment, also known as rate of return, rate of profit or sometimes just return, is the ratio of money gained or lost on an investment relative to the amount of money invested. It is usually expressed as a percentage rather than a fraction. It is derived ...

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Published: 05/28/2014

  In an effort to define the word "integrity", I came up with some explanations, after consulting some dictionaries and encyclopaedias.Integrity is made up of several words, meanings and synonyms. It consists of a lot of what can be described as ethical and moral values or civilised values.1. Soundness:This refers ...

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Published: 05/28/2014

Advertising field is growing very rapidly and fast. Many people are starting new small scale advertising agencies, or are even investing money in the large scale well established advertising firms. With new technologies like animation and graphics, advertising has become all the more exciting. Advertising is a part of ...

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Published: 05/28/2014

Online shopping, b2c ecommerce, is now befitting the central avenue of shopping in the US. Early shoppers were only the highly educated people otherwise known as the "techies." Times have altered and so has the customer base for online shopping. Now nearly everybody who owns a computer has made ...

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Published: 05/28/2014

On the Internet, there are two kinds of marketing B2B and B2C. B2B is 'Business to Business' and B2C is 'Business to Customer'. However in recent years two other terms have also evolved and they are B2E (Business to Employees) and B2G (Business to Government).A B2C website is a ...

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