Advertising field is growing very rapidly and fast. Many people are starting new small scale advertising agencies, or are even investing money in the large scale well established advertising firms. With new technologies like animation and graphics, advertising has become all the more exciting. Advertising is a part of the show-biz and glamour business. Advertising is the art of telling people the importance and advantages of your products and services.
It is also known as virtually selling the product to the customer, because if the customergets impressed by the advertisements or by the product he surely will buy it. Advertisement help the companies to market their product and reach a large number of audience at the same time. An advertisement is also the medium through which companies make their brand into big brands and also increase the brand value. The more the people will know about your product, the more are the chances of them buying it.
With the current boom in the advertising industry the cost per advertising is also sky rocketing. But companies are ready to spend a lot of money on advertisements as they have now understood the importance of creating a large customer base and of marketing the product.
Cost of news paper ads:
News paper ads are the oldest form of advertising. Advertising started with news paper ads and today has grown so much that even internetadvertising has become a reality. The good thing about the news paper ads is that though the costs have increased tremendously they still are reasonably priced as compared to other forms of advertising. In earlier times news paper ads were black and white ads, but today color ads as well as graphic ads with designs and all have become a reality. The cost of a news paper ad is decided on various factors like:
Cost per sq cm: News paper ads are printed and priced on per square basis. The larger the ad the more is the cost.
Color or black and white: The cost of color ads is higher as compared to black and white ads.
Designer ads: Ads that have color as well as design or graphical representation or a photo in them cost more. Large color ads with designs are the costliest news paper ads.
Customer base: the cost a single sq cm is decided on the number of the people that have subscribed for the news paper. The more popular the news paper the higher is the per sq cm cost.
Cost of magazine ads:
Magazine ads are also very good way of advertising and marketing. Since many people read magazines they help you capture a larger audience. In a magazine the front cover ad and the rear cover ads cost more than the ads that are printed in the middle pages. In a magazine poster size ads can also be printed, but are costlier than the normal as well as the cover ads. Magazine ads are generally color ads, hence the minimum cost would be the same as the maximum cost a color news paper ad.
ARTICLE SOURCE: http://www.articlesbase.com/marketing-articles/the-importance-of-advertising-costs-576143.html